:: Trupoint Partners :: Rebrand

New identity and collateral development for an innovative compliance partner in the banking industry. The visual element created resembles a compass mark- conveying the company's strength for insight and guidance. This mark was highlighted on the business cards with a clear foil stamp.

:: Midrex Technology Conference :: Collateral

Various collateral pieces developed for Midrex's 2011 International Technology Conference held at the Waldorf Astoria in London. Midrex is the world leader in shaft furnace-based direct reduction for the iron and steel industry.

:: Crossroads Charlotte :: Icons

Various icons developed for program initiatives within Crossroads Charlotte, a non-profit helping to lead the community towards a trusting, vibrant and sustainable future.

:: THE CATCH FIRE :: Show Posters

Show Posters designed for The Catch Fire.

:: Center City Vision Awards :: Branding

Design and layout for various materials for Charlotte Center City Vision Awards.

:: GoGreen :: Duke Energy Initiative

When I got the call to work on Duke Energy's Green Power Program, I knew it would be quite challenging. Enrollment numbers were very low, there was no real established comprehensive look or messaging,...Hmm, actually...I thought this was perfect- nowhere to go but up! I brought my brilliant writer friend Kristin Kelly into the mix, and we immediately began to simplify what the program was really all about. Because of our shared passion to raise awareness of smart, environmental choices through marketing, it was a natural fit for us and a fun project to work on. We are beginning to see smiles at Duke Energy. While the revamped program launch has only just begun,...I have a good feeling. Happy Earth Day!

:: BASK :: Restaurant Identity

BASK on Seaboard, located in a vibrant revitalized warehouse district (the NC Music Factory), was created with an approach mirroring its surroundings. The brand identity was inspired by the original wood, exposed historic brick and metal pipe of the site's once industrial mill buildings. In collaboration with Mistri Hardaway Architects, the newly created brand has been well integrated, from the signage down to the menu design.

:: THE NOISES 10 :: Show Poster

I thought it would be fitting to create a poster symbolizing a pilgrimage/voyage, considering this concert took place the day after Thanksgiving.

:: BRICA :: Rebrand

Brica is a company that has actually been around making quality baby products for 20 years. Formerly known as Safe-Fit and licensed under Fisher-Price, the company decided to develop and create its own new brand of inspirational products for moms and babies. Both the name change and new identity reflect the company's drive to create products for living and traveling with your children that are simpler, easier and most importantly-- safer. The new Brica brand also communicates a much more upbeat, fun and vibrant company.

:: ecoLAST :: Identity

A trademark brand project for Wix Filters, EcoLast is an oil filter that can reduce oil drain intervals. These oil filters extends useable oil life, without the use of additives that can effect the environment. The EcoLAST oil filter is the single biggest oil filter innovation since the introduction of the spin-on filter in 1955.

:: JON LINDSAY :: CD Package

Sometimes old family photo albums provide the best story. Images used for Jon Lindsay's first full CD, "Escape From Plaza-Midwood" (Chocolate Lab Records), were pulled directly from his parents 60-70's era photo collection. The imagery also reflects well w/ the sweet textured pop heard on the cd. It's out this week so pick up a 'hard copy'- I recommend it!

:: THE CATCH FIRE :: Show Poster

Drivin' N Cryin'...One of the first bands I ever did see. This poster was inspired by them; part punky, part country, part bluesy, but bringin' home the Rock. Did you know...Drivin' N Cryin' is the only band to share a stage with Lynyrd Skynyrd, Sonic Youth and Neil Young all within the same year? I'm honored to share the stage with them too with The Catch Fire 6.25.10!

:: DUDEFEST :: Charlotte, The Manly City

Apparently, the city I work and live in -Charlotte, NC- is the "Manliest" city in the USA ...Who knew?! A group of cool dudes are putting on the 1st annual DudeFest in NoDa to celebrate the fact and "all things dude." This poster will be on sale at the event for you dudes who like that sort of thing. The event is raising money for organizations - Save the Ta-Tas Foundation and Pints for Prostates.

:: MIDREX :: Identity

I'm thinking I can convince my client, Midrex, to send me out to their international conference in Cario, Egypt. You just never know when & where design is in need. Hmmmm...