:: The Barbed Wires :: Identity

Logos for The Barbed Wires, a group of veteran players from the Charlotte NC music scene who joined forces to pursue their mutual love of classic retro country and western music. They are the real deal!

:: Belmont Abbey College :: Viewbook

Fresh redesign of the undergraduate viewbook for Belmont Abbey College. A more focused and photo-driven piece that continues to push the college to generate interest beyond its Catholic roots, while not abandoning them.

:: Mae's Bakery :: Identity

Visual identity and packaging for a new bakery opening soon in Buckhead-Atlanta. The owners named the shop after their 5 year old daughter and promise to bring the same love to their baked goods that they give to her. They'll be serving up all kinds of fresh irresistible cookies, cupcakes, whoopee pies and muffins– as well providing gluten free, dairy free and soy free options. maesbakeryatl.com

:: Trupoint Partners :: Rebrand

New identity and collateral development for an innovative compliance partner in the banking industry. The visual element created resembles a compass mark- conveying the company's strength for insight and guidance. This mark was highlighted on the business cards with a clear foil stamp.

:: Midrex Technology Conference :: Collateral

Various collateral pieces developed for Midrex's 2011 International Technology Conference held at the Waldorf Astoria in London. Midrex is the world leader in shaft furnace-based direct reduction for the iron and steel industry.

:: Crossroads Charlotte :: Icons

Various icons developed for program initiatives within Crossroads Charlotte, a non-profit helping to lead the community towards a trusting, vibrant and sustainable future.

:: THE CATCH FIRE :: Show Posters

Show Posters designed for The Catch Fire.

:: Center City Vision Awards :: Branding

Design and layout for various materials for Charlotte Center City Vision Awards.

:: GoGreen :: Duke Energy Initiative

When I got the call to work on Duke Energy's Green Power Program, I knew it would be quite challenging. Enrollment numbers were very low, there was no real established comprehensive look or messaging,...Hmm, actually...I thought this was perfect- nowhere to go but up! I brought my brilliant writer friend Kristin Kelly into the mix, and we immediately began to simplify what the program was really all about. Because of our shared passion to raise awareness of smart, environmental choices through marketing, it was a natural fit for us and a fun project to work on. We are beginning to see smiles at Duke Energy. While the revamped program launch has only just begun,...I have a good feeling. Happy Earth Day!

:: BASK :: Restaurant Identity

BASK on Seaboard, located in a vibrant revitalized warehouse district (the NC Music Factory), was created with an approach mirroring its surroundings. The brand identity was inspired by the original wood, exposed historic brick and metal pipe of the site's once industrial mill buildings. In collaboration with Mistri Hardaway Architects, the newly created brand has been well integrated, from the signage down to the menu design.

:: THE NOISES 10 :: Show Poster

I thought it would be fitting to create a poster symbolizing a pilgrimage/voyage, considering this concert took place the day after Thanksgiving.

:: BRICA :: Rebrand

Brica is a company that has actually been around making quality baby products for 20 years. Formerly known as Safe-Fit and licensed under Fisher-Price, the company decided to develop and create its own new brand of inspirational products for moms and babies. Both the name change and new identity reflect the company's drive to create products for living and traveling with your children that are simpler, easier and most importantly-- safer. The new Brica brand also communicates a much more upbeat, fun and vibrant company.

:: ecoLAST :: Identity

A trademark brand project for Wix Filters, EcoLast is an oil filter that can reduce oil drain intervals. These oil filters extends useable oil life, without the use of additives that can effect the environment. The EcoLAST oil filter is the single biggest oil filter innovation since the introduction of the spin-on filter in 1955.

:: JON LINDSAY :: CD Package

Sometimes old family photo albums provide the best story. Images used for Jon Lindsay's first full CD, "Escape From Plaza-Midwood" (Chocolate Lab Records), were pulled directly from his parents 60-70's era photo collection. The imagery also reflects well w/ the sweet textured pop heard on the cd. It's out this week so pick up a 'hard copy'- I recommend it!