Fresh redesign of the undergraduate viewbook for Belmont Abbey College. A more focused and photo-driven piece that continues to push the college to generate interest beyond its Catholic roots, while not abandoning them.
Friday, December 16, 2011
Thursday, November 17, 2011
:: Mae's Bakery :: Identity
Visual identity and packaging for a new bakery opening soon in Buckhead-Atlanta. The owners named the shop after their 5 year old daughter and promise to bring the same love to their baked goods that they give to her. They'll be serving up all kinds of fresh irresistible cookies, cupcakes, whoopee pies and muffins– as well providing gluten free, dairy free and soy free options. maesbakeryatl.com
Tuesday, October 25, 2011
:: Trupoint Partners :: Rebrand
New identity and collateral development for an innovative compliance partner in the banking industry. The visual element created resembles a compass mark- conveying the company's strength for insight and guidance. This mark was highlighted on the business cards with a clear foil stamp.
Thursday, October 13, 2011
:: Midrex Technology Conference :: Collateral
Various collateral pieces developed for Midrex's 2011 International Technology Conference held at the Waldorf Astoria in London. Midrex is the world leader in shaft furnace-based direct reduction for the iron and steel industry.
Monday, September 19, 2011
:: Crossroads Charlotte :: Icons
Various icons developed for program initiatives within Crossroads Charlotte, a non-profit helping to lead the community towards a trusting, vibrant and sustainable future.
Friday, September 2, 2011
Thursday, May 5, 2011
:: Center City Vision Awards :: Branding
Design and layout for various materials for Charlotte Center City Vision Awards.
Friday, April 22, 2011
:: GoGreen :: Duke Energy Initiative
When I got the call to work on Duke Energy's Green Power Program, I knew it would be quite challenging. Enrollment numbers were very low, there was no real established comprehensive look or messaging,...Hmm, actually...I thought this was perfect- nowhere to go but up! I brought my brilliant writer friend Kristin Kelly into the mix, and we immediately began to simplify what the program was really all about. Because of our shared passion to raise awareness of smart, environmental choices through marketing, it was a natural fit for us and a fun project to work on. We are beginning to see smiles at Duke Energy. While the revamped program launch has only just begun,...I have a good feeling. Happy Earth Day!
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