When I got the call to work on Duke Energy's Green Power Program, I knew it would be quite challenging. Enrollment numbers were very low, there was no real established comprehensive look or messaging,...Hmm, actually...I thought this was perfect- nowhere to go but up! I brought my brilliant writer friend Kristin Kelly into the mix, and we immediately began to simplify what the program was really all about. Because of our shared passion to raise awareness of smart, environmental choices through marketing, it was a natural fit for us and a fun project to work on. We are beginning to see smiles at Duke Energy. While the revamped program launch has only just begun,...I have a good feeling. Happy Earth Day!
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