Brica is a company that has actually been around making quality baby products for 20 years. Formerly known as Safe-Fit and licensed under Fisher-Price, the company decided to develop and create its own new brand of inspirational products for moms and babies. Both the name change and new identity reflect the company's drive to create products for living and traveling with your children that are simpler, easier and most importantly-- safer. The new Brica brand also communicates a much more upbeat, fun and vibrant company.
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